Sometimes, just doing your own thing can leave you uninspired. Other times, you face competitors who seem to be doing everything right. How can you adapt your social media marketing strategy to out-think competitors and win in the ever-increasingly challenging social media landscape? In this talk, Trust Insights Chief Data Scientist Christopher Penn will teach you how to use competitive analytics and data to craft an effective social media strategy. Find out what competitors are doing, analyze their data for insights, and build strategy from it.