How To Start Thinking Strategically About Influencer Marketing

A session by Neal Schaffer
President, PDCA Social

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About this session

Is your company engaging with influencers? Is it strategic - a checkbox on a campaign checklist - or has your business been completely ignoring the potential of influencer marketing?

Most brands have a campaign-focused approach to influencer marketing which limits the potential ROI that they can achieve if they were to have a longer-term approach to influencer collaboration. This session will give you the mindset, knowledge, and data points you need to look beyond the hype and noise that you read in the blogosphere or hear in the media to approach influencer marketing in a strategic way and begin to create the long-term influencer programs that will give you long-term ROI.

Whether you are engaging with influencers or providing influencer marketing services to your clients, this session will educate you to raise your influencer marketing literacy so that you have a more strategic approach going forward.