Ever wondered why influencer marketing is so popular today? In this session, I’ll give you a sneak peek into the past of influencer marketing and how it grew to become one of the most popular modes of marketing. I’ll also explain what exactly influencer marketing is and the different types of influencers you can partner with. Towards the end of the session, I’ll dive into how you can effectively pitch influencers. Lastly, I’ll share my secret recipe for creating and executing a successful influencer marketing campaign.