Prepare Properly, Spend Profitably: Optimizing Strategy For Messenger Marketing

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About this session

Is your bot ready to generate leads? In this session we will review how to strategize and organize bots for optimizing lead generation.

We’ll also walk through how to set up and prepare your advertising account to develop Facebook Messenger advertising for testing, targeting and converting Messenger subscribers so that you are able to spend profitably and generate sales.

Takeaways:

How to set up Messenger to convert subscribers, collect emails and phone numbers.

How to set up JSON advertising and targeting to acquire leads at the lowest cost-per-lead.