Sessions covered by this speaker
Content Marketing For Events: Leverage Community For Marketing And Provide Value As A Marketing Tool
Categories covered by Cathy
About this Speaker
Cathy is the Vice President of Marketing for the Content Marketing Institute, an Informa Connect company, where she oversees marketing efforts for the brand including in-person events Content Marketing World and ContentTECH Summit as well as Content Marketing University, the Content Marketing Awards, and Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech.