How does the Content Marketing Institute promote their flagship event Content Marketing World? Through epic content creation and distribution, and the creation of rich experiences for their customers every single day of the year. And in turn, the community of attendees, speakers, sponsors and subscribers help disseminate information about the company and event. By focusing on community (and not solely on the bottom line), CMI has built a foundation for marketing success through long-term relationships with customers, that has also created profitable customer action. You know, content marketing. How meta!