Christopher Penn
Chief Data Scientist, Trust Insights
About this speaker
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
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Ever wondered what the best time to post on social media, send emails, run ads, or conduct other digital marketing activities was? There's no shortage of generic advice and generic strategies to choose from, but generic advice yields generic results. Perhaps your industry, your company is different. In this 30-minute masterclass, you'll learn:
- How to build a statistically meaningful testing plan to identify best times per marketing channel
- How to use Google Analytics and Google Data Studio to build an interactive dashboard that shows you the best times for any given marketing channel's activities
- How to roll out your dashboard to colleagues for them to use it
- How to use the information to make meaningful, impactful decisions in your marketing
What's included in your purchase:
- A 30-minute screencast walkthrough and lecture
- An audio MP3 recording of the lecture
- The lecture outline
- An AI-generated lecture transcript
- An example Google Data Studio Best Time to Market dashboard you can make a copy of and use
Prerequisites: This course requires access to Google Analytics and Google Data Studio.
SPECIAL OFFER FOR AGORAPULSE SUMMIT ATTENDEES!
Enter code APSUMMIT at checkout for 10% off.
Offer
Ever wondered what the best time to post on social media, send emails, run ads, or conduct other digital marketing activities was? There's no shortage of generic advice and generic strategies to choose from, but generic advice yields generic results. Perhaps your industry, your company is different. In this 30-minute masterclass, you'll learn: - How to build a statistically meaningful testing plan to identify best times per marketing channel - How to use Google Analytics and Google Data Studio to build an interactive dashboard that shows you the best times for any given marketing channel's activities - How to roll out your dashboard to colleagues for them to use it - How to use the information to make meaningful, impactful decisions in your marketing What's included in your purchase: - A 30-minute screencast walkthrough and lecture - An audio MP3 recording of the lecture - The lecture outline - An AI-generated lecture transcript - An example Google Data Studio Best Time to Market dashboard you can make a copy of and use Prerequisites: This course requires access to Google Analytics and Google Data Studio. SPECIAL OFFER FOR AGORAPULSE SUMMIT ATTENDEES! Enter code APSUMMIT at checkout for 10% off.
Offer
2020 Data-Driven Marketing Trends Report
Freebie
2020 Data-Driven Marketing Trends Report
Freebie