Why (And How) You Need To Audit Your Digital Marketing Before You Invest In Facebook Ads
A Session by Loren Bartley (Digital Marketing Strategist, Impactiv8)
About this Session
Too many businesses engage in "random acts of Facebook Advertising", without first taking a look at the bigger picture and making sure they are properly set up for the best possible return on ad spend. In this presentation, Loren Bartley will demonstrate why the first thing you should do prior to running your next Facebook Ads campaign is an audit of the current state of your digital marketing. Loren will step you through how you can do this and how the information you obtain should shape your digital marketing strategy moving forward.